Just over 4 months have past since Trilogy Enterprises Investment Arm acquired 4 businesses from Progress Software to form a new business, Aurea Software.
The new Aurea website sports a chemistry motif (the science nerd in me likes it) but is otherwise pretty minimalist.
Some points:
- The navigation on the menu is just the 4 products that were purchased from Progress. There is no hint here of a strategy or direction. I don’t think that is surprising. It’s still early days.
- The site is quite small – around 10 pages. Again, once the direction of the business is set, I would expect more material.
- The main call to action is to existing customers – To upgrade to platinum support. Selling to the base is standard operating procedure in a buy-out situation. Upselling existing customers to increase cash flow is the right place to start. Innovation and growth are luxuries at this point.
In other words, it’s the website of a business in transition, still waiting to re-emerge.
